Click through 2.0 – a proposal
The idea’s been growing in my head for the last 2 years. It came to me while training local radio sales reps at Corus Québec. I’ve discussed the idea on several occasions with other IAB Canada...
View ArticleWhat’s the relevance of the clickthrough?
Still today I hear advertisers, agency professionals and online advertising reps keep coming back to clickthroughs as a measure of success. Can I take 2 minutes and explain to you how important the...
View ArticleWhat you missed this week; RIP last click, how to start with Twitter,...
Sam's weekly roundup of posts
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